A word from Dr Ian Campbell

Short term approaches don’t last and rapid solutions quickly go downhill; going without your favourite foods is a sure way of building resentment and cravings. I have long recognised that one of the great difficulties my patients have is being able to enjoy their favourite foods, but not to eat too much of them; to be able to enjoy eating with their family and friends, but still control their calories. I was first drawn to the concept of The Diet Plate® as a novel way of providing my patients with an excellent method of support and filling that gap. Its simplicity of use, and the success that followed was encouraging. But what really convinced me of the fantastic potential of The Diet Plate® to help many thousands of people was the publication in 2007 of a report from researchers in Calgary University in Canada, showing The Diet Plate® was a powerful tool to help dieters with type 2 diabetes not just lose weight but also improve their control of their diabetes and decrease their reliance on medication, even insulin. This was fantastic news and final proof that The Diet Plate® could not only help with weight loss, but also help with controlling the problems that result from being overweight. And now, with the upcoming launch of Club Diet Plate® we have a fully comprehensive programme to help you regain control of your weight, your health, and your life. The key to long term weight loss might just be about still enjoying your favourite foods, but hopefully a little less of them!