Kay Illingworth, Managing Director, Trade Diet Plate Ltd
Grandma and suck eggs springs to mind as I start to write this, however, if we could shave more than just a few million off the cost of treating Type 2 Diabetes – would you be prepared to discuss it?
It has to be said that cash strapped PCT’s and councils face the high cost and dilemma of the UK’s ever increasing waistline and the co-morbidities they will need to administer, such as heart disease, cancer, osteoarthritis, diabetes, liver and kidney disorders, not to mention mental health and depression. Millions of pounds of tax payer’s money is, and has been spent, trying to combat the problem through public awareness campaigns and changing people’s attitudes towards how they eat and their perception of nutrition.
Theoretically all highly commendable but still we are reliant on those people governing their own calorie intake through a position of knowledge, being able to follow an old fashioned written diet provided by their GP or hospital, or the affordability of a health and fitness or traditional slimming club.
